Navy Recruiting Command Releases New Advertising Campaign


Story Number: NNS091002-38Release Date: 10/2/2009 9:39:00 PM
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By Mass Communication Specialist 3rd Class Jared Hill, Command, Navy Recruiting Command Public Affairs

MILLINGTON, Tenn. (NNS) -- As part of its mission to recruit men and women for enlisted, officer candidate and officer status in the regular and Reserve components of the Navy, Navy Recruiting Command (NRC) released a new marketing and advertising campaign Oct. 1: America's Navy. A Global Force for Good.

"What we wanted to do was reenergize the Navy's brand and redefine something to succeed Accelerate Your Life, which has been in the marketplace since 2001," said Capt. Phil Altizer, director of Marketing and Advertising, NRC.

"At the time of its release, Accelerate Your Life was focused on the recruiting of millennials and giving them an education of an experience that you can have in the Navy which will lead you to personal success," he said. "It wasn't necessarily designed to energize sailors, veterans and other influencers about Naval service."

According to Altizer, America's Navy. A Global Force for Good is much more of a call to service.

"The current trend in society is people wanting to give back to their country," said Altizer. "Young people today want to be part of something bigger than themselves. They believe in devoting themselves to a greater good."

The new mantra will fuel an already deep admiration for the Navy and the thousands of men and women who selflessly serve our nation, while casting a fresh, new light on the opportunities available in today's Navy, Altizer elaborated.

The new campaign is designed to help position the Navy as an employer of choice, while at the same time help to support recruiting and end strength goals.

"We are people who make a difference for good," said Altizer. "What better organization is there to join to make a difference and serve the country than America's Navy?"

The campaign release coincides with the Navy's 234th birthday and various advertisements from newspaper ads, television commercials, posters and billboards are being introduced on 48 Navy bases across the country.

To view the Navy's newest recruiting video, "The Calling" visit: http://www.navy.mil/navydata/featurePlay.asp?id=49.

NRC consists of a command headquarters, two Navy Recruiting Regions and 26 Navy Recruiting Districts, which serve thousands of recruiting stations across the country. NRC's mission is to recruit the best men and women for America's Navy to accomplish today's missions and meet tomorrow's challenges.

For more news from Commander, Navy Recruiting Command, visit www.navy.mil/local/cnrc/.

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