New Campaign Asks "Who Will Stand Your Watch?"


Story Number: NNS120105-02Release Date: 1/5/2012 2:40:00 PM
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From Navy Personnel Command Public Affairs

MILLINGTON, Tenn. (NNS) -- Navy Alcohol and Drug Abuse Prevention (NADAP) office has launched a new substance abuse prevention campaign designed to educate Sailors of the negative impact substance abuse can have on a Sailor's family, shipmates, and career, officials said Jan. 4.

"Substance abuse puts lives and missions at risk, undercuts unit readiness and morale, it is inconsistent with Navy ethos and its core values of honor, courage, and commitment," said Dorice Favorite, Navy Alcohol and Drug Abuse Prevention director.

The campaign titled "Who Will Stand Your Watch?" focuses on Sailors' personal responsibility and the impact of their absence, as a result of a substance abuse incident. The campaign uses various communication tactics to include print media and public service announcements.

"Preventing substance abuse from occurring rather than dealing with the consequences benefits everyone. Prevention requires responsibility and accountability at all levels. Good leadership and teamwork are the best defense against substance abuse," said Favorite.

The campaign features "real" Sailors in the public service announcements, which were filmed in their workplace to portray the importance of their job and their presence. The PSAs are currently being aired on Direct to Sailor TV and can be found on the Navy Personnel Command web site at http://www.public.navy.mil/bupers-npc/organization/npc/publicaffairs/videos/Pages/default.aspx

Posters and trifolds are available at no cost to all Navy commands for ordering through the Navy Logistics Library. Supply personnel may order them via https://nll1.ahf.nmci.navy.mil/ (for NMCI computers) or http://www.navsup.navy.mil/navsup (if NMCI is not available).

NADAP supports the Fleet, Family and Personal Readiness Division through aggressive alcohol abuse and drug use prevention programs.

For more news from NADAP, visit www.npc.navy.mil/support/nadap.

For more information, visit www.navy.mil, www.facebook.com/usnavy, or www.twitter.com/usnavy.

For more news from Navy Personnel Command, visit www.navy.mil/local/npc/.

STORY COMMENTS1 COMMENT
1/5/2012 3:22:00 PM
WOW, this is right on target! Anyone who spent any time at all on a Navy ship or station understands the meaning behind this new campaign slogan! Absolutely brilliant folks! "Who WILL stand your watch shipmate?" Bravo Zulu NADAP!

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