NEX Launches New Online Store

Story Number: NNS100510-09Release Date: 5/10/2010 4:27:00 PM
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By Kristine M. Sturkie, Navy Exchange Service Command Public Affairs

VIRGINIA ABEACH, Va. (NNS) -- Authorized patrons of the Navy Exchange (NEX) now have the added convenience of shopping online with the launching of its new Web-based store at

The new Web site features select merchandise such as tactical gear, Navy uniforms, Navy Pride items, fitness apparel and shoes, motorcycle safety gear, watches and sunglasses.

"We want our NEX customers to be able to purchase great merchandise geared towards our Navy Sailors online," said Karen Connery, Navy Exchange Service Command's (NEXCOM) director of merchandising e-commerce. "This new online store will prove especially helpful for those customers who don't live near a NEX, like many of our Reservists, retirees and deployed active duty. We want all our customers to have access to the products they need at the great savings the NEX offers."

NEXCOM oversees NEX operations worldwide. According to NEXCOM officials, the new venture is the first phase in a major leap to satisfy the growing interest of online shopping in an extremely competitive retail industry.

In conforming with Navy regulations and privacy concerns, NEXCOM developed a secure system that validates authorized customers from those that aren't eligible before accessing the online store. Once a customer is confirmed as an authorized patron, access is granted into the online store where they can shop and purchase merchandise. Once a transaction is completed, the site allows customers to track their purchases and the delivery process.

Customers can also purchase NEX Gift Cards on the new Web site. This feature continues to be available outside the customer validation firewall for both exchange-authorized and non-authorized customers. NEX Gift Cards can be purchased in varying amounts from $5 and up and can be redeemed at any military exchange around the world.

To save on paper and postage, customers may also sign up to receive the new digitally-enhanced NEX sales flyer rather than have one mailed to their home. The NEX also offers e-mail and text messaging services to inform customers of events at their local store, such as special sales events or guest appearances - all in an effort to enhance the convenience and shopping experience for the customer. Customers can sign up for the free e-mail and text messaging services, find information regarding weekly sales, locate NEX stores and access customer service features on the new website. Customers can also follow what is happening at the NEX on both Facebook, YouTube and Twitter.

NEXCOM's command-specific information has been relocated to a new Web site domain under Naval Supply Systems Command's Web site. Information about NEXCOM's enterprise including the programs it oversees, such as Ship's Stores; Navy Clothing, Textile and Research Facility; Uniform Program Management Office; Navy Lodges and the Telecommunications Program, can be accessed at: The NEXCOM Web site is located on the left hand side of the page under the section entitled "Our Team."

"Both public-access websites are cross-linked so customers can move from one site to the other with ease," said Connery.

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