WEBVTT

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The admins , whether you're an M CPA O

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or handling social media as a

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collateral duty . If you're managing a

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principal social media account for the

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US Navy , you're in the right place .

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This video is here to help make sure

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you have the essential tools and best

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practices for success . While also

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giving you a clear understanding of Dod

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and Navy social media policies and how

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they apply to you . Why use social

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media ? It's simple . Social media is

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the most efficient way to share your

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key messages with the world , how to do

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it . It depends on who you're trying to

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reach . For instance , if your target

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audience is 18 to 24 year olds ,

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platforms like Snapchat or Instagram

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might work best for you . But remember

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Tik Tok is banned on government devices .

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So it's best to avoid it completely .

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The key is to define your audience and

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figure out where they are , then ask

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yourself , do I or my team have the

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bandwidth to sustain a presence on this

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platform ? If you don't have the time

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or resources , it may not be the right

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fit for your organization . Once you've

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decided where to be , make sure you

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have the people and content to keep it

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going . Set up your accounts with a

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profile photo , a completed bio section

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and a link to your organization's web

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page or flag bio . If it's for a senior

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leader , be sure to register your

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accounts with both Navy Die Mill and

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digital gov per instruction .

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Next . Create a strategy , define your

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audience clearly and set smart goals ,

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specific measurable , achievable ,

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relevant and time value . Your goals

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might include things like growing your

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followers , increasing reach , boosting

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engagement and tracking impressions ,

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start by establishing a benchmark , a

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snapshot of where you are today ,

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then measure your progress weekly ,

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monthly and quarterly . If you're not

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hitting your targets , adjust your

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strategy , try new content or shift

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your approach . Now let's talk policy .

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The dod I 5400.17 social

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media instruction reminds us to be

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thoughtful when creating and

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maintaining a social media presence .

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Make sure you have the resources to

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keep it going before you start . It

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also covers propriety while in uniform ,

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basically don't say or post anything on

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social media that you wouldn't say in

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an all hands . Meeting . The policy

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also outlines how to start a new social

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media presence . Clarifies that you

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cannot turn a personal account into an

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official one and stresses the

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importance of clearly identifying

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official pages . It's a great resource

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to start with and remember , your

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Chinfo team is always here to help

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support . If you need further guidance ,

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you can also refer to the social media

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handbook or email Navy sm at us

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dot Navy dot mill . For more

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information . Finally , you play a key

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role in telling the Navy's story , the

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social media landscape is constantly

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evolving and it requires your

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creativity and dedication to keep up ,

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stand out and stay clear in the sea of

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misinformation . Thank you for

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everything you do in happy C

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storytelling .