Sailors' Opinions Will Directly Shape Navy Alcohol, Drug Campaigns

Story Number: NNS180809-05Release Date: 8/9/2018 12:05:00 PM
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From 21st Century Sailor Office Public Affairs

MILLINGTON, Tenn. (NNS) -- The Navy’s Keep What You’ve Earned and Prescription for Discharge campaigns aim to help Sailors make responsible decisions when it comes to alcohol and prescription drug use, preserving their health and careers.

During the final days of this year’s 101 Days of Summer, Sailors will have the opportunity to anonymously share their opinions on how these campaigns can be improved, how they have made a difference and areas of opportunity for future efforts.

“No one understands the challenges that Sailors face better than Sailors themselves, and that’s why we’ve created an anonymous survey to get the unvarnished opinions of the people we serve,” said Dorice Favorite, Director of Navy Alcohol Abuse Prevention (OPNAV N170A). “Our campaigns aren’t just created for Sailors, they’re created with them. Asking for feedback through surveys and focus groups helps to ensure that these campaigns are resonating with today’s Sailors and engaging them with the products and tools they need,” said Favorite.

The Keep What You’ve Earned and Prescription for Discharge Combined Campaign Survey launched Aug. 8 and will continue through Sept. 7, and is sponsored by Navy’s Alcohol Abuse Prevention and Drug Detection and Deterrence offices. The survey is short – it takes less than 10 minutes to complete – and completely anonymous. Although the primary audience for the survey is enlisted Sailors under the age of 25, all members of the Navy team are encouraged to participate, including deck plate and senior leaders, drug and alcohol abuse prevention personnel, Navy civilians and Navy family members.

“When this survey was last administered in 2016, nearly 40% of respondents observed that safe and proper use of prescription medication had been discussed more often over the past year,” said Lanorfeia Parker, Director of Navy Drug Detection and Deterrence (OPNAV N170D). This insight led OPNAV N170D to fine-tune Prescription for Discharge messaging among different audience segments to shape these discussions at all levels—between peers, leaders and their Sailors, as well as providers and their patients.

Additionally, the last survey indicated that “Safe Ride” programs were the Keep What You’ve Earned campaign’s most effective tactic. These findings, coupled with focus group feedback from Sailors in the fleet, were used to integrate Lyft and Uber access into the campaign’s mobile application, Pier Pressure.  

This year’s Keep What You’ve Earned and Prescription for Discharge Combined Campaign Survey is available at

For more information about how to encourage responsible drinking among Sailors, visit Navy Alcohol Abuse Prevention at

For more information on Navy Drug Detection and Deterrence, visit

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