Navy Embraces Smartphone Applications to Strengthen IA Comms

Story Number: NNS091009-04Release Date: 10/9/2009 5:58:00 AM
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From U.S. Fleet Forces Public Affairs

NORFOLK (NNS) -- U.S. Fleet Forces Command (USFF), the Executive Agent for the Individual Augmentee (IA) Continuum, has added a new means of communication through social media with the launch of the Navy's first smartphone application, or IA app, on Sept. 1.

The Navy IA app, which works on the iPhone and iPod Touch, allows Sailors to take the entire content of with them on deployment without need of an internet connection. In addition to the iPhone app, USFF is exploring development of applications for other smartphones used by today's Sailors.

Communication between Sailors, their families, and their commands is increasingly difficult with so many Sailors meeting the demands of the IA program. Through social media, the Navy has been able to establish a means of sharing information with deployed Sailors, and a venue for Sailors, families and the public to exchange pictures, greetings and messages.

The Navy IA apps, as well as Facebook and Twitter sites, are all components of U.S. Fleet Forces Command's overarching communication strategy to provide the latest information and resources to IA Sailors, families, commands, and civilian employers to support them throughout the IA process.

"Our IA Sailors are answering our nation's call, and we owe it to them to stay connected with their commands, their families and Navy leadership," said Adm. J. C. Harvey, Jr., commander, USFF. "We must use the latest available technology to ensure two-way communication is continuously maintained."

The Navy IA apps cover the entire IA Process, from receipt of orders to Navy Mobilization and Processing Site (NMPS) and INCONUS combat training to in-theater boots on the ground to re-deploying, demobilizing and returning home. They also include videos of returning IA Sailors describing their experiences and a variety of Navy publications on the subject, including the relevant instructions and NAVADMINS.

The videos and publications embedded in the apps can be viewed without an internet connection, allowing Sailors to have this information easily available during deployment, whether at sea or boots on ground. The Navy IA app is free of charge.

For more information on the Navy IA apps, visit Follow IA news and updates by becoming a fan at and a follower at

For more news from U.S. Fleet Forces Command, visit

Lt. Ruby Rodriguez cleans her weapon.
Official U.S. Navy file photo.
December 22, 2008
Navy Social Media
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