Recruiting Tools Evolve, Help Shape Vision of RF 2020

Story Number: NNS100804-13Release Date: 8/4/2010 12:26:00 PM
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By Mass Communication Specialist 2nd Class (SCW) Michael B. Lavender, Commander, Navy Recruiting Command Public Affairs

MILLINGTON, Tenn. (NNS) -- Recruiters in the field now have access to better tools to allow them to seek and admit future Sailors into the Navy.

The Navy's WebRTools program, a program that has been developed since the early 2000s, has undergone changes which allows an individual recruiter to do their job, even from a potential future Sailor's home.

"Myself and two other programmers originally developed this program back in the early 2000s," said Tom Richard, WebRTools program coordinator. "It took us six months to develop originally and has slowly been evolving since into one of the Navy's best tools for recruiters."

Among the changes was the original conversion from a DOS-based program to a web-based program. The web-based program functions as a national database for recruiters and can be accessed wherever a recruiter may be as long as they have a common access card and the internet.

"Our recent changes have added a form service, which allows a recruiter to access forms directly from an applicant's application," said Richard.
"Additionally, it allows two-way communication with the National Advertising Leads Tracking System (NALTS) with real-time interactivity."

Additional user roles have been added to the program, which go from the district commanding officer down to the field recruiter, allowing each level to monitor to an extent a station's recruiting, prospecting and
future Sailor program management.

Another important step occurred recently with the addition of more than 500 officer recruiters into WebRTools from the older program.

"We wanted to move the officers into our WebRTools because it's a commander, Navy Recruiting Command (NRC) owned program," said Richard. "They can perform the same mission as with the WebOTools program, but with this program, they now have access to NALTS, and we're saving money."

This move puts NRC one step closer to achieving the Recruiting Force (RF) 2020 vision.

According to the Navy's National Chief Recruiter, Master Chief Navy Counselor(SW) Gregory King, RF 2020 is a consolidated look at what recruiters should look like in 2020.

"The way we recruit now is costly," said King. "In order for us to be a global, highly technical recruiting force, we must invest in information technology to ensure our recruiters remain connected and have the ability to perform the job on a high school or college campus as well as in an applicant's living room at home."

Compared to previous methods of recruiting, the new WebRTools allow the recruiter to look at a future Sailor, discuss their qualifications and Navy opportunities, and classify them into a career field while away from their office.

"This has shown so much success that in October of this year, all recruiters will be using this program for their day-to-day operations," said King. "This program is a key component of our RF 2020 vision."

Additionally, further changes are on the horizon for WebRTools including the enhancement of the program so it can interface with the PRIDE system in use by Military Entrance and Processing stations, eliminating the need to fax information.

NRC consists of a command headquarters, two Navy Recruiting Regions and 26 Navy Recruiting Districts which serve hundreds of recruiting stations across the country. NRC's mission is to recruit the best men and women for America's Navy to accomplish today's missions and meet tomorrow's challenges.

For more news from Commander, Navy Recruiting Command, visit

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