Navy Announces New NASCAR Partnership to Help Recruiting and Retention


Story Number: NNS030527-10Release Date: 5/27/2003 4:41:00 PM
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By Lt. Cmdr. Daren Pelkie, Navy Personnel Command

CONCORD, N.C. (NNS) -- During a joint press conference at Lowe's Motor Speedway May 22, the Navy announced its primary sponsorship of FitzBradshaw Racing's Busch Series car to bolster both recruiting and retention.

Rear Adm. Dave Crocker, commander, Operational Test and Evaluation Force headquartered in Norfolk, Va., represented the Navy for the announcement. He outlined the benefits of the sponsorship deal, saying the "Partnership with NASCAR and the contract with FitzBradshaw help increase Navy's recruiting efforts, by leveraging national television exposure of the Navy racing team, while the show vehicle program will capitalize on person-to-person contacts."

Also on hand for the press conference were NASCAR veteran Armando Fitz and NFL Hall of Fame quarterback Terry Bradshaw, co-owners of Casey Atwood's number 82 car and Kerry Earnhardt's number 12.

Atwood will drive the blue and silver Chevrolet in eight races, beginning Memorial Day weekend at the Carquest Auto Parts 300. Additionally, he will represent the Navy in a Winston Cup Series race later in the year.

Seated between Bradshaw and Atwood, Crocker said, "This is a win-win deal for the Navy. Our Sailors will enjoy seeing Casey represent us on their television sets out at sea, and our recruiters will benefit from being able to talk to prospects during 150 appearances by the team's show car."

Recruiting representatives will be present at all races, show truck venues and promotional events. They will have numerous opportunities to explain the benefits of the Navy to young people and influential adults. The Navy's primary objective is to generate leads for potential recruits from the target market of 18-25 year old men and women.

The sponsorship with FitzBradshaw runs from Memorial Day weekend through Nov. 30.

For more information on Navy programs, see www.staynavy.navy.mil. For information on joining the Navy, go to www.navy.com/index.jsp.

For related news, visit the Chief of Naval Personnel Navy NewsStand page at www.news.navy.mil/local/cnp.

 
RELATED PHOTOS
Terry Bradshaw, well-known television sportscaster and professional football legend debuts the U.S. Navy-sponsored Busch Series race car with Rear Adm. David Crocker, Commander, Operational Test and Evaluation Force
030522-N-5862D-154 Charlotte, N.C. (May 22, 2003) -- Terry Bradshaw, well-known television sportscaster and professional football legend debuts the U.S. Navy-sponsored Busch Series race car with Rear Adm. David Crocker, Commander, Operational Test and Evaluation Force (COMOPTEVFOR). The car is being debuted at a press conference held by the Fitz-Bradshaw racing team at Lowe's Motor Speedway. U.S. Navy photo by Chief Photographer's Mate Chris Desmond. (RELEASED)
May 23, 2003
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