Keep What You've Earned Campaign Marks Significant decrease in Alcohol Incidents

Story Number: NNS130909-14Release Date: 9/9/2013 2:57:00 PM
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From Chief of Naval Personnel Public Affairs

WASHINGTON (NNS) -- The Navy Alcohol and Drug Abuse Prevention (NADAP) Office announced Sept. 9 that alcohol incidents among Sailors decreased 51 percent* from Memorial Day through Labor Day compared the same period last year.

"This decrease shows Sailors are taking ownership of this issue," said Rear Adm. Sean Buck, director of the 21st Century Sailor Office. "As with all our programs, we look to Sailors to make responsible choices in their personal and professional lives."

The decrease followed NADAP's launch of the Keep What You've Earned Campaign, which promotes responsible drinking by reminding Sailors how much they have to lose.

"We had more than 700 fewer alcohol incidents during the well-known '101 Days of Summer' this year, and about one in four of those incidents were related to driving under the influence," said Dorice Favorite, director of NADAP. "Our work isn't done, but these numbers show that Sailors are making responsible choices regarding their use of alcohol and contributing to a safer and more productive fleet."

Favorite attributed the campaign's success to grassroots support from the regional and local levels.

"The Navy Region Mid Atlantic was a huge supporter of our Keep What You've Earned campaign this summer," said Favorite. "They hosted Memorial Day Weekend send-off events at six installations and rallied more than 650 Sailors together to march in support of responsible drinking during the Fourth of July liberty weekend."

Other Keep What You've Earned summer safety events took place at Naval Base San Diego, Naval Station Great Lakes, Naval Shipyard Kittery, Naval Base Kitsap, and the Washington Navy Yard.

In addition to these events, NADAP partnered with the Naval Safety Center's "Live to Play, Play to Live" Summer Safety Campaign. Together they encouraged Sailors and Navy personnel to take an online pledge to practice responsible drinking habits this summer. Hundreds of Sailors took the pledge, promising to plan ahead for a safe ride home, not try to "keep up" with others, and to know their limit, before they got there.

Responses from Sailors regarding why they pledged to drink responsibly included:
* "I don't want to lose my career and future just because of an irresponsible drinking decision."
* "I want my fellow shipmates to know that they have a good liberty buddy dedicated to their safety if a DD is needed."
* "I have worked too long and too hard to get to where I am today."
* "My life is more important than a bottle of beer."
* "The consequences of not drinking responsibly are worse than any hangover."

To read more of the reasons why Sailors choose to drink responsibly, visit the NADAP Flickr Account.

NADAP will continue to promote the Keep What You've Earned campaign year-round, releasing new testimonial videos throughout the coming months. NADAP encourages Navy leadership and alcohol abuse prevention personnel to stay tuned to the NADAP Facebook page for the latest news on campaign resources and developments:

For more information and to help promote responsible drinking within your command, you can access materials and resources from NADAP's Keep What You've Earned campaign, available at

*Based on NADAP alcohol incident data as of Sept. 5, 2013.

For more news from Chief of Naval Personnel, visit

Boatswain's Mate 1st Class Ian Deleos, assigned to the U.S. Naval War College, holds up signs reminding Sailors to Keep What You've Earned.
130524-N-PX557-018 NEWPORT, R.I. (May 24, 2013) Boatswain's Mate 1st Class Ian Deleos, assigned to the U.S. Naval War College, holds up signs reminding Sailors to "Keep What You've Earned" as they depart Naval Station Newport in Newport, R.I. for Memorial Day weekend. The Keep What You've Earned campaign mission is to protect Sailors and increase force readiness by creating a responsible drinking environment in the Navy. (U.S. Navy photo by Chief Mass Communication Specialist James E. Foehl)
May 30, 2013
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