Navy Releases New Mobile Game

Story Number: NNS140306-21Release Date: 3/6/2014 8:16:00 PM
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From Chief of Naval Personnel Public Affairs

MILLINGTON, Tenn. (NNS) -- MILLINGTON, Tenn. (NNS) - The Navy Alcohol and Drug Abuse Prevention (NADAP) Office released a mobile game March 3 as part of the Keep What You've Earned campaign.

"Pier Pressure" was designed to promote responsible drinking among Sailors by incorporating real-life choices in an entertaining work-and-play scenario. The app also enables all Sailors to have important alcohol-related resources at their fingertips 24/7, including a blood alcohol content (BAC) calculator and local taxi search.

"During the development of the Keep What You've Earned Campaign, we heard from young, enlisted Sailors that the best way to reach them was through their mobile phones," said Dorice Favorite, Director of NADAP. "Pier Pressure will help Sailors understand how responsible drinking can keep their careers on track, and alternatively, how abusing alcohol can lead to serious consequences."

Favorite said the idea for the game came from the Sailors themselves, and NADAP engaged more than 110 Sailors in the testing process to make sure the app was both entertaining and educational. She explained that the goal of the game is to advance one's career, but players must make the right choices to be successful.

"In the game, the choices you make at the bar affect your skill level at work the next day, which in turn affects your player's evaluation reports," said Mike Aukerman, Alcohol Program Manager at NADAP. "Just like in real life, smart drinking choices help advance your career, while poor choices can get you separated from the Navy-a.k.a. game over."

Pier Pressure also features leaderboards, enabling players to compete with friends and shipmates. In addition to the game, the app provides resources to help Sailors drink responsibly in real life. The BAC calculator can help remind Sailors when they have had too much to drive, and the local taxi search can help them find a safe ride home.

You can download the app now at the Apple iTunes ( or Google Play ( app stores.

For more information and to help promote responsible drinking within your command, you can access materials and resources from NADAP's Keep What You've Earned campaign, available at

Point of contact is Ms. Katie Suich, Navy Personnel Command Public Affairs, COMM 901-874-3507/DSN 882-3507, or via e-mail at karen.suich(at)

For more news from Chief of Naval Personnel, visit

A U.S. Navy graphic produced by Navy Personnel Command promoting the Navy's new responsible drinking campaign.
130424-N-ZZ999-001 WASHINGTON (April 24, 2013) A U.S. Navy graphic produced by Navy Personnel Command promoting the Navy's new responsible drinking campaign, "Keep What You've Earned." For more information on the "Keep What You've Earned" campaign, visit: (U.S. Navy photo illustration by Navy Personnel Command)
April 25, 2013
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