MWR Connects You to Installations with Free Mobile Apps


Story Number: NNS160304-15Release Date: 3/4/2016 10:39:00 AM
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By Mass Communication Specialist 1st Class John Belanger, Navy Installations Command Public Affairs

WASHINGTON (NNS) -- Have you ever wanted to know what movie or events are happening on your installation? Commander, Navy Installations Command's (CNIC) Fleet and Family Readiness (FFR) marketing has developed iPhone and Android compatible apps to do just that.

Morale, Welfare and Recreation (MWR) has developed versions of several regional and installation mobile applications that are available for download on iTunes or Google Play for free.

"All these apps look the same except for the content," said Fleet and Family Readiness Marketing and Multimedia Project Manager Jay Whiteside. "The good thing is when a Sailor transfers or travels from base to base they get the same layout and knows exactly how to use the app."

To date, the user-friendly mobile apps have almost a quarter of a million subscribers, and content is refreshed in real time. Installation apps have the option of receiving information and push notices for that installation every time they open it.

"Everything is fed from a central content management system," said Whiteside. "The marketer at each base can manage and update information to keep the apps updated."

All developed apps will have the same look and feel to prevent the user from having to relearn how to use an app for a different location.

According to Whiteside, this is ideal for Sailors and their families during a permanent change of station or for Sailors reporting to schools or to temporary duty. This makes it easier to find updated and current information to assist with their assimilation.

"The apps are undergoing constant continuous improvement based on customer response and action," said Whiteside. "Our analytics show us that events, movies, and jobs are the three biggest hits, and that's one thing that will keep them coming back to the app."

More than 25 additional mobile apps are slated for launch in 2016. Additionally, FFR marketing has launched 20 Navy MWR websites for Navy regions and installations across the globe, and many more are in progress.

New apps in testing are NavyMWR Guantanamo Bay, NavyLife San Diego (Metro), NavyMWR Bahrain, NavyMWR Mayport,- NavyMWR Mid-South, NavyMWR Fort Worth, NavyMWR Key West, NavyMWR New London, NavyMWR Great Lakes, NavyMWR Portsmouth, NavyMWR Earle and NavyMWR Newport and will be ready to launch soon.

A list and link to the current apps and other quality of life mobile applications, such as Navy Life and Navy Family Accountability and Assessment System can be found at http://www.navymwr.org/.

Commander, Navy Installations Command is comprised of approximately 52,000 military and civilian personnel worldwide responsible for the operations, maintenance and quality of life programs to support the Navy's fleet, Sailors and their families.

For more about the Navy's shore enterprise, visit: http://cnic.navy.mil

For more news from Commander, Navy Installations Command, visit www.navy.mil/local/cni/.

 
RELATED PHOTOS
A Morale, Welfare and Readiness mobile application user updates her phone with the most current information as the application refreshes in real time.
160304-N-AG722-010 WASHINGTON, D.C. (March 4, 2016) A Morale, Welfare and Readiness mobile application user updates her phone with the most current information as the application refreshes in real time. Fleet and Family Readiness under Navy Installations Command has developed versions of several regional and installation mobile applications that are available for download on iTunes or Google Play for free. Navy Installations Command is comprised of approximately 52,000 military and civilian personnel worldwide responsible for the operations, maintenance and quality of life programs to support the Navy's fleet, Sailors and their families. (U.S. Navy photo by Mass Communication Specialist 1st Class John Belanger/Released)
March 4, 2016
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