PURPOSE OF THE NAVY TRADEMARK LICENSING PROGRAM

The United States Navy has a rich history dating back to 1775, the year the Continental Congress purchased and converted a small fleet of ships to serve as its Navy. Since then, the U.S. Navy has grown into the world’s largest naval fleet. This strong history and powerful heritage inspires a desire from the public to highlight their Navy pride in commercial products. These goods can be seen on a full array of home and lifestyle products.

In 2004, Congress passed a legislation that authorized the armed forces to license its marks and retain and expend fees received from licensing. The reason for the protections is to promote the positive image and reputation of the Navy, and to generate revenue for morale, welfare, and recreation (MWR) activities. Licensees can take a sense of pride knowing that royalty proceeds from officially licensed products directly support the MWR program, a quality-of-life program that provides a variety of community and family programs, activities and services to sailors, retirees and their families.

For information about branding, please click here. 

The U.S. Navy owns numerous emblems, logos, and approval from the Navy Trademark Licensing Office is needed before utilizing them. DO NOT PULL LOGOS AND EMBLEMS FROM NON-GOVERNMENT SITES.  

To use any of these emblems or logos on products, you must have a license agreement. If you would like to apply for a license, please click here.

Our licensing application process has changed, the link to apply will take you to a preliminary application and if approved, you will then complete a full application. For any crafter or standard renewals, you will login to the Direct Licensing Hub site and be able to renew from your dashboard within the site.

We will no longer be accepting mailed applications or submissions directly to the below email. Required product samples for licensing will need to be sent to the following address and is a required step in completing your licensing application.

Office of Naval Research 
ATTN: Navy Trademark Licensing Office – 5th floor
875 North Randolph Street
Arlington, VA 22203

If you want to use any of the Navy properties for a one-time use, please contact us at usn.pentagon.cnr-arlington-va.mbx.navylicensing@us.navy.mil or call (703) 696-4002.