About Us

PURPOSE OF THE NAVY TRADEMARK LICENSING PROGRAM

The United States Navy has a rich history dating back to 1775, the year the Continental Congress purchased and converted a small fleet of ships to serve as its Navy. Since then, the U.S. Navy has grown into the world’s largest naval fleet. This strong history and powerful heritage inspires a desire from the public to highlight their Navy pride in commercial products. These goods can be seen on a full array of home and lifestyle products.

In 2004, Congress passed a legislation that authorized the armed forces to license its marks and retain and expend fees received from licensing. The reason for the protections is to promote the positive image and reputation of the Navy, and to generate revenue for morale, welfare, and recreation (MWR) activities. Licensees can take a sense of pride knowing that royalty proceeds from officially licensed products directly support the MWR program, a quality-of-life program that provides a variety of community and family programs, activities and services to sailors, retirees and their families.

The indicators and trademarks of the Department of the Navy (DON) represent time-honored qualities of service to the nation and are invested with goodwill deserving of protection.

The United States Navy Seal – FOR OFFICIAL USE ONLY

The United States Navy Seal was officially approved by the president of the United States on October 23, 1957. The seal was designed with a three-mastered square-rigged ship with a lace-type anchor in front of the ship and the American bald eagle boldly displayed in front of the anchor. The seal illustrates a land, sea background within the blue annulet with “Department of the Navy” proudly displayed at the top of the seal, and “United States” at the bottom with a millet flanked on both sides with a rim of gold rope.

The Navy Seal is for official use only and is off limits to the public; including licensees.

The United States Navy Emblem – APPROVAL FROM THE NAVY TRADEMARK LICENSING OFFICE IS REQUIRED

The United States Navy Emblem was created as a substitution for unofficial purposes in the early 70’s.

For information about branding, please click here. 

The U.S. Navy owns numerous emblems, logos, and approval from the Navy Trademark Licensing Office is needed before utilizing them. DO NOT PULL LOGOS AND EMBLEMS FROM NON-GOVERNMENT SITES.  

To use any of these emblems or logos on products, you must have a license agreement. If you would like to apply for a license, please click here. 

If you want to use any of the Navy properties for a one-time use, please contact us