section. The Navy reserves the right to approve or reject any proposed use.
My business serves Navy service-members and their families. Can I use the Navy trademarks in my business name?
Who needs a license?
- Permission is required before using the Navy’s trademarks in connection with any commercial or non-profit activities.
I am a Navy veteran and have earned the right to use the Navy name and insignias.
- Anyone interested in using the Navy name or trademarks for any purpose must secure approval before using.
I am a part of the Navy family and would like to use the Navy emblem on a noncommercial personal use item, am I allowed to do this?
- First and foremost thank you for your service to our country. The Department of the Navy works closely with our Navy veterans and supports small business ventures. Please and follow the steps listed in the application process, if you have any questions, please don’t hesitate to us.
Where can I obtain a trademark license application?
How do I know if a product is properly licensed?
- We routinely grant one-time, non-commercial use approvals. Please our office so we can assist you.
Can political candidates use Navy trademarks on their campaign materials?
- The U.S. Navy has partnered with JPatton to provide all labeling requirements, artwork approvals, and graphics. JPatton is the Navy's contracted vendor for holographic trademark products. All licensees are required to display these labels on their products via a hangtag or a sticker.
Can colleges, universities and other learning institutions use Navy trademarks in order to promote and advertise their military programs?
- Political candidates may refer to the fact that they served and are a Navy veteran, but cannot use the Navy name or its trademarks in a way that would give the impression that the Navy has endorsed their candidacy.
Our company has a contract with the United States Navy. Can we use Navy trademarks or images in our marketing material?
- No. Such uses of Navy trademarks would inevitably imply endorsement and thus are prohibited.
Where can I find the contact info for the Marines, Army, Air Force, and Coast Guard Trademark Licensing Offices?
Does my license ever expire?
- No. Even though the company has a contract with the Navy, the company may not use Navy trademarks in its business or marketing materials. This would create the impression that the company or its products are endorsed by the Navy. The company may refer to the fact that it does business with the Navy, provided it does so in a manner that is accurate and does not imply that it has been endorsed by the Navy.
How are the royalty funds used?
- Licenses typically are for a limited duration (2 or 3 years on average) any may be renewed upon the licensee’s request and at the sole discretion of the Navy. The Navy reserves the right to terminate a license prior to its expiration date if the licensee fails to comply with the terms of the license agreement. You can
- The U.S. Department of the Navy Trademark Licensing Program was established to enhance the image and reputation of the Navy, strengthen the Navy’s trademark rights, extend and protect the Navy brand while stimulating and retention, and, after covering its operational expenses, to support Morale, Welfare, and Recreation (MWR) activities from royalties received from the sale of licensed products under 10 U.S.C. § 2260.
MWR is a quality-of-life program that directly supports readiness by providing a variety of community and family support programs, activities and services, such as social, fitness, recreational, educational, and other programs and activities that enhance community life, foster unit readiness, promote mental and physical fitness, and generally provide a working and living environment that attracts and retains active duty members, their family members, retirees and its civilian workforce.